Blog

The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

If you are on Tik Tok, you may have noticed the viral demure, cutesy and mindful trend that is currently blowing up. The phrases became a phenomenon on TikTok after a user named Jools Lebron began ...

Our top 5 tips for healthy hair in 2023

The challenge to having healthy hair is that your strands are constantly prone to damage: dullness, thinning, dryness, breakage and frizz. Discover our 5 simple tips that will make a big difference...

How Do I Get a Matilda Djerf Blowout

Getting Matilda Djerf’s Iconic Blowout is Easier Than You Think

PSA: It’s Time to Clean Your Hair Straightener

Here’s why (and how) you should clean your flat iron.

Vibe Check: Coastal Grandmother

The viral TikTok trend is effortlessly chic, and most importantly comfortable.

*Slippery When Wet*

Your guide to hair slugging.

The Best Looks from Met Gala 2022

Blake Lively understood the assignment.

Coachella 2022 Trends – Weekend 2

Here we look at what trends took on the second weekend in the desert.

THE BEST HAIRSTYLES FROM BRIDGERTON SEASON 2

And what products you need to recreate them.

Coachella 2022 Trends – Weekend 1

From spiky up-dos to coloured eyeliner. Here are the top trends!